The Underdog A/W24

He lived in shadows, confined to the glow of flickering screens and the hum of tangled wires. Fear gripped his heart—a fear of the world, of rejection, of failure. His room was his den, a prison he built to shield himself from the chaos outside. Frustration swelled as each attempt to find answers met only dead ends. One night, desperation consumed him, and with one frantic click, his system sparked to life. An electric surge shocked him, pulling him into silence. When he awoke, something within had shifted. Fear was replaced by resolve, and his reflection told a new story—a confident, fearless underdog.

Our “Underdog” collection brings the character’s journey to life through thoughtful design details and purposeful craftsmanship. Curved seam lines and muted green velvet piping resemble the wires of his self-made world, while concealed spacious pockets and detachable panels highlight the fusion of functionality and innovation. Metallic rivets, quilted patterns, and braided drawstrings echo the chaos of tangled circuits, creating a futuristic aesthetic. Reversible elements and fur attachments offer versatility, allowing every piece to adapt to diverse needs.

The “Underdog” collection is for those ready to rewrite their story—pushing boundaries, embracing confidence.

BE THE ONE.